Drive your brand's growth through tailored after-sales services.
Learn how Dtracer helps you maximize revenue and build stronger customer loyalty.
Want to boost your bottom line and build lasting customer relationships?
After-sales service is the key.
With Dtracer, you can:
- Create a seamless and personalized post-purchase experience.
- Increase customer lifetime value and reduce churn.
- Gain valuable customer insights to drive future growth.
- Differentiate your brand and become the go-to choice in your industry.
- Start maximizing your after-sales potential today.
How does Dtracer work?
Dtracer is an innovative platform that leverages blockchain technology to provide traceability and protection for brands. In simple terms, it turns each product into a unique, identifiable object throughout its entire supply chain, from production to the end consumer.
How does it achieve this?
- Creating a unique profile for each product: Each product is assigned a unique QR code, which acts as its “digital fingerprint”. This code stores relevant information such as:
- Date and place of manufacture
- Raw materials used
- Movement history
- Warranty information
- And any other data the brand wishes to include
- Recording on the blockchain: All this information is recorded on a blockchain, a distributed and secure database that guarantees the immutability of data. This means that once the information is recorded, it cannot be altered or deleted.
- Accessing information through a QR code: By scanning a product’s QR code, anyone can access its entire history and verify its authenticity.
Success stories
Case 1: Luxury Fashion Industry
Brand: A renowned luxury handbag brand.
Problem: Counterfeits of their products were damaging their reputation and impacting sales.
Dtracer Solution: Each handbag has a unique QR code linked to a profile on the blockchain, recording the original design, materials used, and manufacturing workshop. By scanning the code, customers can verify the product’s authenticity and learn its history. The brand uses this information to offer exclusive services to customers, such as personalized certificates of authenticity and repair and maintenance programs.
Case 2: Food Industry
Brand: An extra virgin olive oil producer.
Problem: Difficulty proving the quality and origin of their product to consumers.
Dtracer Solution: Each bottle of oil has a QR code linked to a blockchain record detailing the olive grove of origin, harvest date, quality analysis, and production process. Restaurants and stores selling the oil can show this information to their customers, building trust and differentiating themselves from competitors. The brand uses Dtracer to track any potential quality issues and quickly remove affected products from the market.
Case 3: Electronics Industry
Brand: A high-end smartphone manufacturer.
Problem: Inefficient warranty management and difficulty identifying stolen products.
Dtracer Solution: Each smartphone has a QR code that allows verification of the device’s authenticity, consultation of the warranty, and tracking its repair history. In case of theft, authorities can use the blockchain information to identify the device and locate the owner. The brand uses Dtracer to offer personalized repair and software update services for each device.
Case 4: Automotive Industry
Brand: A luxury car manufacturer.
Problem: A desire to offer a more personalized buying and after-sales experience to its customers.
Dtracer Solution: Each vehicle has a profile on the blockchain recording its entire history, from manufacturing to repairs and ownership changes. Owners can access this information through a mobile app and receive notifications about preventive maintenance and personalized offers. The brand uses Dtracer to offer value-added services, such as customized maintenance plans and rewards programs.
Common Benefits Across All Cases:
- Differentiation from competitors: Brands can offer unique and exclusive services to customers.
- Increased transparency and trust: Consumers can verify the authenticity and origin of products.
- Improved customer experience: Personalized services, detailed product information, and easy warranty management.
- Protection against counterfeits and theft: Blockchain technology makes it virtually impossible to alter or falsify information.
- Optimized internal processes: More efficient warranty management, product traceability, and regulatory compliance.